So pre-paid cards are nothing new, and are used by a whole host of people for different reasons.
However Amazon's latest offering 'Amazon Cash' might just be a barrier breaker in terms of the potential for adding millions of consumers to the online marketplace. Until now, those without a debit or credit card were pretty much kiboshed in terms of shopping online, without a card, how could you make payment.
Enter the hero of the story.
No need to repeat said story, it's HERE courtesy of Tech Crunch.
The potential is massive. We have worked in Rwanda with DelAgua and seen how mobile pay and banking has transformed the way rural communities manage and spend their money. People without access to bank accounts are legion, but it doesn't mean they are not potential contributors to the market.
The possibility of Amazon Cash or something like it leaving the US and going to rural communities around the world is pretty exciting, and hopefully a step forward in bringing more people into the connected World.